Lefsetz nailed it. Bonnaroo thought the fans were all about the experience but they were incredibly wrong. How wrong? Ticket sales speak for themselves at an all time low of 28,000. Maybe they had their run and theirs too much competition?
Electric Daisy Carnival however can throw a rave in the middle of the desert without a lineup announcement and we will all still show up. Why?
Because they are passionate about the experience and they give the fans what they want without sparring any expenses. When you do something out of passion and following your efforts you have a recipe for success and the Insomniac crew has showcased that.
Excerpt below:
"Bonnaroo ticket sales drop by 28,000, hitting an all-time low":
http://goo.gl/a32UQM
The name wasn't bigger than the lineup.
Ever since Coachella went on sale without a slate, we've come to believe
it's all about the experience. Isn't that what we're told millennials
want?
But the drastic decline in Bonnaroo attendance tells us this isn't so.
Coachella might be a rite of passage for SoCal teenagers, despite the
press fawning over its musical bona fides, but every other festival in
America other than EDC lives and dies on who is performing.
And the acts performing at Bonnaroo were aged, appealing to the wrong demo.
Millennials don't care about the Dead, certainly not Pearl Jam. And LCD
Soundsystem peaked years ago. And only millennials want to camp out in
the heat and endure the crowds to see acts in the summer in Tennessee.
Conversely, baby boomers are flocking to Oldchella because of the
lineup, as stellar as has ever been put together, eclipsing even
Woodstock, which didn't have either the Beatles or the Stones, but
they're part of the Desert Trip. That's the buzz in L.A., who plays next
year? And believe me, Goldenvoice wants to do this next year, create an
institution. Do the oldsters flock for a reunion of the Kinks or to
hear David Gilmour or can this only be a one time event because the
assets have been strip-mined and the landscape is now empty?
Furthermore, there might be a backlash, these are people who are used to
being up close and personal and inherently they won't be, not with hard
seats and this many in attendance, so, buzz... No, let's not kid
ourselves, baby boomers will testify as to how great it is no matter how
bad it is, unless it's an utter disaster. It's all about their image.
We think youngsters worry about how they're perceived? Oldsters care
even more, after spending thousands
they won't complain. But they may not return.
But they keep coming back to EDC, the Electric Daisy Carnival, because
that's a culture, that's a scene, the headliners aren't everything. But
the truth is the headliners are everything to the rest of these
music-focused festivals.
Source:
http://lefsetz.com/wordpress/