Wednesday, December 21, 2016

Social Impact Fund

A $2 Billion fund is on the "Rise" that is seeking financial and social returns. It's great to see social causes that can make a positive impact on society and be profitable for investors. Of course the most rewarding feeling is that intrinsic feeling one gets at the end of the day.

TPG is heading the Rise Fund has had success in the growing economy of Myanmar with a company called Apollo Towers where they had 0 cellphone penetration to 70% in a short period of time. For those who are unfamiliar Myanmar just recently opened up to allow more than a few thousand tourists to visit their country each year and is poised for immense growth.

Board members will consist of Bono; eBay founder Pierre Omidyar; Jeff Skoll, who served as the first president of eBay; Laurene Powell Jobs; Richard Branson; Reid Hoffman; Mellody Hobson, president of Ariel Investments; philanthropist Lynne Benioff; and investor Mo Ibrahim.

More information to come...

Tuesday, December 20, 2016

The Ted Williams Book

Recommended by Warren Buffet and referenced in a recent podcast with the lesson and quote of the day: "Hit according to your style".

Apply probabilities to hitting and to get more hits swing at strikes and not balls. If its good you have to be swinging and not sitting by as the balls pass you by.

Enlighten yourself.

Monday, December 5, 2016

Facebook & Google Safety Check

Facebook has a safety check to let your friends and family know that you're safe in an emergency situation. After a Tsunami and the Earthquake in Italy this came into the eye of the public and helped us realize how great of a tool Facebook is for protecting the world in times of crisis. The most recent one that popped up today was for the Oakland Warehouse Fire:

Today Google has announced something called Trusted Contacts (read more here this uses your cell phone to let trusted contacts know your last known whereabouts.

For example: "Invite a trusted friend to virtually walk you home if you feel unsafe
Elliot stayed at the office later than normal and notices it’s awfully dark out. He opens Trusted Contacts and shares his location with Thelma. Now Thelma can walk him home — virtually. When Elliot gets home, he simply taps the banner at the top of the screen or from the lockscreen and stops sharing his location."

Sharing Location
It's great to see technology improving our lives and having two of the top tech companies compete by bringing innovative ideas and products to this world.

Thursday, December 1, 2016

Two Uplifting Songs to Round out the year

Meteorites by Lights from the 3 minute and 40 second mark.

Ruth B. Lost Boys This is the Peter Pan song about being one of the lost boys.

Happy Listening.

Monday, November 14, 2016

Upset over the political situation heres the solution

Barry Ritholtz said it perfectly. A lot of people are really really mad about the current political situation. As I continue to stay as far away as possible from politics and the issues that can quickly arise with the smallest commentary about politics I will say just this from an economists stand point.

There may be social progress setbacks compared to the overall improvements we have endured over the last 8 years. If this is possibly the case then think about the financial benefits you may endure with the new political situation thanks to tax breaks and use that financial windfall to "follow your conscience in promoting" social progress issues and relations that you care deeply about.

Promote and be enthusiastic to help the causes you care about and make a difference in any way you can. Thats how we can grow as a country and as one.

Friday, November 11, 2016

The Letter Seinfeld Episode Full Quote

The full quote of the Neil Simon Part 2 letter that Jerry receives is as follows:

""I don't know what you expect to find out there, Jerry, you know what you want better than me. But there's one thing I do know. I know I can stand here watching you destroy everything I've ever wanted in my life, wanting to smash your face with my fists, because you won't make even the slightest effort to offer happiness and still know that I love you. You mean so much to me that I'm will-ing to take all your abuse and insults and insensitivity cause that's what you need to do to prove I'm not going to leave you. I'm sick and tired of running from places and people and relationships. You want me, that fight for me, because I'm sure as hell fighting for you!"

Monday, October 24, 2016

Advice Measure to Better Understand Yourself

Reach more goals by measuring the things that you want to achieve. Whether its weight loss, charitable work, or in business you measure to discover and find out where and how you can improve. The more you find out the better you can begin to understand and see where you're at and from there you can improve.

When you measure you start to see what you are spending time on and if it's improving or declining. Ignore the things that don't matter. Imagine if we all measured ourselves to do at least 3 hours of charitable work a week or we measured to each give an extra $50.00 a week to a charitable cause to make the world a better place. Imagine if we did that? We would become more accountable to ourselves.

For a more in depth non TLDR version please Read James Clear's advice on Focus here.

Wednesday, October 12, 2016

Mark Zuckerberg Said it Best about Yom Kippur

"Yom Kippur, the Day of Atonement, asks us to reflect on the past year.
For those whom I have hurt, I ask forgiveness. For those whom I could have helped more, I ask for understanding. For all the ways I could have served the world better, I ask for the strength to be better this coming year.

May you all be inscribed in the book of life. May we all be better this coming year than the last."

Happy Holidays to all who celebrate. 

Monday, October 10, 2016

Google Noto - No Tofu

An amazing project from Google named Noto. The name Noto stands for No Tofu and is named as such because of those little boxes you are used to seeing on foreign language websites because your browsers can't decipher what it is.

So now after 5 years of hard work Google has launched Noto. In the video the engineers discuss the
scope of a project so big that you have to let the whole process play itself out knowing that it won't be done tomorrow or next year but years from now. A long term play to make a difference similar to Jamie Dimons vision on building sustainable banking systems in Africa that I blogged about and similar to the Chan Zuckerberg initiative to solve all current diseases in our childrens lifetime.

Languages that they had to ask for help with from internal staff was Malayalam and Telugu and Cherokee was a language that they could not find in house experts to help review the fonts for so they had to find friends of friends to solve the issues.

The idea was to have a unified set of scripts and then multiple weights (3300 characters per weight and then it grew geometrically from there). This project was a huge investment of time and was open source for all products that want to use these fonts. Currently the Sans Serif family is just now about done and the quality and design is something that was always kept in mind during the project. Nobody else has done this before with over 100 writing systems and more than 100 languages in place.

For more information check out #googlenoto or watch this Vimeo video:

Saturday, September 24, 2016

Information Asymmetry

Here's an interesting topic of discussion Information Asymmetry. This means that decisions in transactions are done on the basis of one party having more information that the other. The imbalance of knowledge and power can cause moral hazard and issues.

Where it gets interesting in my opinion is this: In trading this would be considered illegal if you had information that others did not have and you use this information for financial gain then you are committing the crime of insider trading but if you use technology and resources to do a better job of researching a subject or trade then you have gained better information than your peers despite their ability to also obtain the same information. So now becomes information asymmetry but is not illegal.

There is a lot of great information online regarding this. Starting with this from the Journal of Finance;jsessionid=16F9945F7AA85192C816EA7ED432EC50.f03t01

Wednesday, August 24, 2016

Rich Ruddie on Benjamin Dangel's Podcast

Check out my interview and podcast discussing branding and ways to improve your business online with Benjamin Dangel.

-Rich Ruddie

Monday, August 15, 2016

Topological Property

Wikipedia and James Simons give a great demonstration on this: where you can read the transcript from his interview: 

So if you watch the Ted Talk you will see a Sphere and a lattice around it. This is what was observed by Leonhard Euler the Mathematician from the 1700's. With 8 vertices, 12 edges, and six faces. If you look at the difference -- Vertices - Edges + Faces you get 2. No if you exchange that with Triangles you get 12 vertices and 30 edges and 20 faces, and 20 tiles. Vertices - Edges + Faces = 2. 

What Simons points out that I'm nerdy enough to want to write about so I can always reference this is that it doesnt change. The Euler Characteristic. This is a Topological Invariant. So no matter how you do this and how many vertices and edges are added the answer will always be the same. Pretty awesome stuff!

Another thing to note about James Simons one of the most successful traders of all time said that he hired the smartest people from science and data backgrounds and didn't do it all on his own. Definitely watch the Ted Talk.

Monday, August 8, 2016

Image of the day

So focus on the things that matter in which you can control.

Wednesday, August 3, 2016

San Francisco iPhone App Development Company

I am proud to say that I work with some of the most talented developers and coders in the Bay Area. Today I get to announce that I am helping to fund and grow a talented team of coders at ChartoLABS a San Francisco application development firm located downtown. Northern California is notorious for having brilliant developers because the area pulls from some of the biggest technological names in the world.

Starting with Hewlett Packard in Silicon Valley to today's top companies such as:


All of the above companies employ the smartest engineers and coders in the world and as you can see all have dedicated development channels. This can often be an advantage to smaller employers and startups that just want a few really talented developers (as opposed to needing hundreds) because some programmers don't want to be engulfed into these huge companies where they just become a number and rather enjoy the opportunity to shine for their work and to get a lot of credibility which intrinsically is a motivating factor for them.

Either way I'm excited to help the team grow and continue to make killer iPhone, Android, and mobile software applications.

If you are in the Bay area and want to visit the office is located at: 425 California Street.

Sunday, July 31, 2016

Why EDC Reigns when other Festivals Fail

Lefsetz nailed it. Bonnaroo thought the fans were all about the experience but they were incredibly wrong. How wrong? Ticket sales speak for themselves at an all time low of 28,000. Maybe they had their run and theirs too much competition?

Electric Daisy Carnival however can throw a rave in the middle of the desert without a lineup announcement and we will all still show up. Why?

Because they are passionate about the experience and they give the fans what they want without sparring any expenses. When you do something out of passion and following your efforts you have a recipe for success and the Insomniac crew has showcased that.

Excerpt below:

"Bonnaroo ticket sales drop by 28,000, hitting an all-time low":

The name wasn't bigger than the lineup.

Ever since Coachella went on sale without a slate, we've come to believe it's all about the experience. Isn't that what we're told millennials want?

But the drastic decline in Bonnaroo attendance tells us this isn't so. Coachella might be a rite of passage for SoCal teenagers, despite the press fawning over its musical bona fides, but every other festival in America other than EDC lives and dies on who is performing.

And the acts performing at Bonnaroo were aged, appealing to the wrong demo.

Millennials don't care about the Dead, certainly not Pearl Jam. And LCD Soundsystem peaked years ago. And only millennials want to camp out in the heat and endure the crowds to see acts in the summer in Tennessee.

Conversely, baby boomers are flocking to Oldchella because of the lineup, as stellar as has ever been put together, eclipsing even Woodstock, which didn't have either the Beatles or the Stones, but they're part of the Desert Trip. That's the buzz in L.A., who plays next year? And believe me, Goldenvoice wants to do this next year, create an institution. Do the oldsters flock for a reunion of the Kinks or to hear David Gilmour or can this only be a one time event because the assets have been strip-mined and the landscape is now empty? Furthermore, there might be a backlash, these are people who are used to being up close and personal and inherently they won't be, not with hard seats and this many in attendance, so, buzz... No, let's not kid ourselves, baby boomers will testify as to how great it is no matter how bad it is, unless it's an utter disaster. It's all about their image. We think youngsters worry about how they're perceived? Oldsters care even more, after spending thousands
they won't complain. But they may not return.

But they keep coming back to EDC, the Electric Daisy Carnival, because that's a culture, that's a scene, the headliners aren't everything. But the truth is the headliners are everything to the rest of these music-focused festivals.


Sunday, July 10, 2016

Humurous Business Quotes

Found an old book that came courtesy of Ryan Insurance and wanted to have a digital file for these quotes:

  • To Err is Human, To Forgive is not company policy.
  • Say No, Then negotiate
  • If at first you don't succeed, try, try again...Then give up. There's no use being a damn fool about it. 
  • Murphy's Law: If anythingcan go wrong it will.....O'Toole's Commentary on Murphy's Law: "Murphy was an optimist."
  • If you don't agree with me, it means you havent been listening 
  • A billion dollars isn't what it used to be. 
  • If you can't convince them, confuse them. 
  • An honest executive is one who shares the credit with the man who did all the work. 
  • Before you have an argument with your boss, take a good look at oth sides his side and the outside. 
  • It isn't what you know that counts, its what you think of in me. 
  • Rule of Failure: "If at first you don't succeed, destroy all evidence that you tried.
  • America is the land of opportunity if you're a businessman in Japan (Lawrence J. Peter) 
  • Nothing is quite as embarrassing as watching your boss do something you assured him couldn't be done
  • The mark of a  true M.B.A. is that he is often wrong but seldom in doubt (Robert Buzzell) 
  • There is no job so simple that it cannot be done wrong. 
  • Law of Destiny: "Glory may be fleeting but obscurity is forever. 
  • A business is too big when it takes a week for gossip to go from one end of the office to the other. 
  • If it ain't broke, don't fix it- unless you are a consultant 
  • The mechanics of running a business are really not very complicated when you get down to essentials. You have to make some stuff and sell it to somebody for more than it cost you. That's about all there is to it, except for a few million details. 
  • My decision is maybe and that's final. 
  • If it's difficult we do it immediately. If it's impossible it takes a little longer. Miracles by appointment only. 
  • Old salesmen never die- they just get out of commission. 
  • A committee is twelve men doing the work of one. 
  • Business: The art of extracting money from another man's pocket without resorting to violence. (Max Amsterdam) 
  • The closest to perfection a person ever comes is when he fills out a job application form. 
  • The trouble with mixing business and pleasure is that pleasure usually comes out on top. 
  • Blessed are the young for they shall inherit the national debt. 
  • Never tell a lie...unless lying is one of your strong points. 
  • Marketing is simply  sales with a college education
  • A good business manager hires optimists as salesmen and pessimists to run the credit department. 
  • No business opportunity is ever lost. If you fumble it, your competitor will find it. 
  • Business is like an automobile. It won't run itself, except downhill. 
  • It's not whether you win or lose - it's how you place the blame. 
  • Rule of Success: Trust only those who stand to lose as much as you when things go wrong. 
  • If people listened to themselves more often they would talk less. 
  • Some executives call passing the buck delegating authority. 
  • The golden rule: He who has the gold makes the rules. 
  • If you pick up a starving dog and make him prosperous he will not bit you. This is the principal diference between a dog and a man. 
  • A successful executive in business is one who can delegate all the responsibility shift all the blame, and appropriate all the credit. 
  • When I first started working I used to dream of the day when I might be earning the salary im now starving on. 
  • Anyone who thinks the customer isn't important should try doing without him for a period of 90 days. 
  • The typical salesmen is a man with a smile on his face, a shine on his shoes, and a lousy territory. 
  • Happiness is a positive cash flow. 
  • The best way to appreciate your job is to imagine yourself without one. 
  • An efficient businessman who found a machine that would do half his work bought two. 
  • A nickel goes a long way now. You can carry it around for days without finding a thing it will buy. 
  • There are some men who, in a fifty-fifty proposition, insist on getting the hyphen too. 
  • If you want something done give it to a busy man and he'll have his secretary do it. 
  • There is nothing more demoralizing than a small but adequate income (Edmund Wilson) 
  • Among the chief worries of today's business executives is the large number of unemployed still on the payrolls. 
  • Hard work is the yeast that raises the dough. 
  • It is especially hard to work for money youve already spent for something you didn't need. 
  • Committee work is like a soft chair - easy to get into but hard to get out of. 
  • If all the economists in the world were laid end to end it would probably be a good thing. 
  • Choose a job you love, and you will never have to wrok a day in your life. 
  • I'm opposed to millionaires but it would be dangerous to offer me the position. (Mark Twain)
  • Idealism increases in direct proportion to ones distance from the problem
  • I cannot give you a formula for success, but I can give you the formula for failure: Try to please everybody. (Herbert Swope) 
  • There are three kinds of lies: Lies, Damned Lies, and Statistics. 
  • Experience is the name everyone gives to their mistakes. ( oscar wilde) 
  • Maier's Law: If the facts do not conform to the theory, they must be disposed of. 
  • Buy low, sell high collect early, and pay late (Dick Levin) 
  • Even if you're on the right track, you'll get run over if you just sit there (Will Rogers) 
  • Management is the art of getting other people to do all the work. 
  • I'd like to be rich enough so I could throw soap away after the letters are worn off. (Andy Rooney) 
  • When they say a man is born executive they mean his father owns the business. 
  • Let us be thankful for the fools. But for them the rest of us could not succeed. 
  • Money won't buy happiness, but it will pay the salaries of alarge research staff to study the problem (Bill Vaughan)

Saturday, June 18, 2016

Quote of the day

Yeah well you'll have a hard time finding an Oracle sales rep with an MBA who spends 6 months on the road and loves c***y ________

Wednesday, May 25, 2016

Boom Festival Dates - August 11-18th

Boom Festival takes place in Portugal on August 11th  to the 18th of 2016. For more information on the history of the festival please go to:

Sunday, May 15, 2016

Peace love and night owl radio

Tune in soon to hear me on Night Owl Radio with Pasquale Rotella.

The donation for the segment is being made to The Shade Tree 
which is a local Las Vegas, Nevada shelter for battered woman, abused children, victims of domestic violence, street violence, elder abuse, physically and mentally disabled, female veterans, the working poor and homeless youth.  

The Shade Tree (a 501(c)3 non-profit organization was established 26 years ago as Jubilee Ministries and, at the time, had little more to offer than safety, shelter, and cots in the basement of Saint Luke’s Episcopal Church. When the Shade Tree first opened, diocese members, Junior League of Las Vegas, and the City of Las Vegas collaborated to establish a permanent shelter.  In December of that year, The Shade Tree opened in a building owned by Catholic Charities. Since then they have expanded rapidly and I hope as many fans of EDM and those who support Insomniac would be glad to support the foundation that Insomniac has choosen to donate their funds to for EDC20.

"Be Helpful. When you see a person without a smile, give them yours." 

Signing off Peace, Love, and Night Owl Radio

Saturday, May 7, 2016

Custom Sneaks Support

Custom Sneaks - A iPhone application that lets you customize your very own sneakers and shoes. From Nike, New Balance, Converse, and Adidas you can make over 1 million different shoes just for you!

If you have any questions or need additional support please contact us.

Thursday, April 14, 2016

QOTD April 15, 2016

“When all of your wishes are granted, many of your dreams will be destroyed.”
-Marilyn Manson

How do you interpret this quote? PM me with your interpretations.

Wednesday, April 6, 2016

The Giving Pledge

What are your thoughts on the giving pledge? Isn't it better to see higher levels of overall improvements through the Bill & Melinda Gates foundation and their interests as opposed to wealthy philanthropists and donors having their wealth being inherited by their own targeted charities or organizations?

Friday, March 25, 2016

The Most Valuable Commodity in the World?

It's not oil.
It's not gold.
It's certainly not money.

It's time. Time is the most valuable commodity in the world IMO. Why? The more time you have the more you can do. We all have the same 24 hours in a day and how we use them is entirely up to each individual.

If we had more time we could eventually acquire more shoes, clothes, real estate, cars, money you name it you could have it.

My grandfather is in the retirement home and the girlfriend he always wanted in high school and was unable to have he finally had her as his girlfriend. Albeit 70 years later but all it took was time for everybody else to disappear lol.

The more time you have the more you can do. Time is our biggest enemy and one thing that we can not gain more of. The hope is with embracing technology that we can figure out a way to immortality and that will help lessen the importance of time but until then its the one thing I would like to have more of.

Thursday, February 4, 2016

Do people in South Florida and Southern California spend more money on cars than those Elsewhere?

I wrote this article for my Typepad Blog but wanted to share it with my readers here as well.

This is the sort of question I have pondered for quite some time. As you see thousand dollar millionaires driving around in luxury automobiles in South Florida and Southern California. A friend might ask you when propped up at a bar on a Friday night if this is true. It’s the sort of unanswerable question that had me intrigued when I first thought of it. It came to me as part of my daily reverie. My line of thinking was that if you spend more time out in the sun and generally have better weather, you’re going to want to spend more time outside driving to places and going to the beach. A car is more like a home to someone who drives a lot and so they are prepared to pay more for it.

Like a lot of theories, the difficulty lies in how you go about proving it. It was all very well for Newton to have an apple fall on his head. He could prove the idea of gravity from that (not that I am comparing my theories to Newton, you understand)

First define the question.
Before attempting any analysis, I need to set the scope. So to be clear, the actual question I am going attempt to answer is:
Do workers across a spectrum of employments from South Florida and upscale communities on the West Coast of the United States spend more money on purchasing cars in their price range compared to the same workers in say the Midwest and Mid-Atlantic? We can assume there may be a different variety of cars purchased depending on location. For example there will be more SUV’s and All Wheel Drive vehicles in mountain towns that receive snow compared to Seattle where there is precipitation but very little snow.

Where to start on this journey then?
Well first off, I have to choose some counties to compare. I am not going to be able to compare data from every county although I would be forever grateful and willing to pay somebody to help me expand this data to encompass purchasing data from all available U.S. zipcodes. Until then I chose zipcodes each from the following States, Cities, and regions including Americas most famous zipcode 90210

90210 (Beverly Hills, CA) 
92651 (Laguna Beach, CA) 

33401 (Palm Beach, Florida) 
33134 (Coral Gables, Miami) 

20847 (Rockville, MD)
63005 (Chesterfield, MO) 

Which cars should I use for my thesis?
Like the states, the choice of cars is bewildering. I decided to choose a small selection of popular models and group them by price.

Originally, I really wanted to find the actual prices for cars sold but finding the data proved to be like finding a needle in a haystack. Whilst there are automotive economic indicators there seems to be no historical car sale records for this sort of data. It is possible through the big credit agencies they may have some additional data that may be helpful for future case studies conducted.  I really thought the project was doomed without that data though. As its been a theory I’ve been talking about researching for the last four years I was glad that I was finally moving forward and working with the data I had at this point.

It then occurred to me that I could use for sale prices instead. There are a plethora of sites which offer car prices by county, so all I had to do was run queries by zipcode and car on these databases and hey presto, the data was available (and for free!)
Of course, I would have preferred to use real prices, but seeing as I am applying the same technique to find prices for each zipcode and car type, the approach holds up.

Not everyone will buy a new car.
Well, yes, there is that. Additionally cars depreciate at differing rates. For the sake of argument, I could have assumed that everyone buys a new car, but this really doesn’t represent reality. I have decided therefore to include car prices from 2013-2015.

The following models were used to give us an understanding of different vehicle classes amongst different locations:

Entry Level (new price less than 25k)
Mazda Miata
Nissan Rogue 
Nissan Altima
Honda Accord

Mid Range  (new price less than 40k)
Toyota 4Runner
Ford F-150
Honda Odyssey
Kia Sedona 

Prestige (new price greater than 40k)
Mercedes S-600 
Audi R-8
Chevy Corvette

So who is coming with me on my journey?
Like all the best road trip stories; Goldilocks, the Birth of Jesus and the Blind mice, three was considered the appropriate number.
Similar to the car selection, I separated the occupations into partially skilled, skilled, and highly skilled professions and that one profession from each would be enough. However, I had to ensure that these professions represented a large proportion of the working population for each region. (For the sticklers amongst you, the word skilled refers to the amount of formal education required to perform these jobs. Even someone working in retail will require basic math skills taught at school)

Partially Skilled
Retail Sales Representative


Highly Skilled

You can be pretty certain that if you walk into any major town, you will find a good proportion of the population employed by these sectors. Given the growth of the aging baby-boomers, the number employed in these sorts of jobs will only increase with time.

How will I find out about salaries for each of these professions in each zip code?
In the same way I was concerned about finding proper car prices, I didn’t think it would be possible to get average salary information by zip code for each profession.

Luckily for me, Google really is your friend and the site Indeed appears to calculate the average salary for each zip code by profession too. The results are shown below.

Salary $
33401 (Palm Beach, Florida) 
33134 (Coral Gables, Miami) 
90210 (Beverly Hills, CA) 
92651 (Laguna Beach, CA) 
63005 (Chesterfield, MO) 
20847 (Rockville, MD)
33401 (Palm Beach, Florida) 
33134 (Coral Gables, Miami) 
90210 (Beverly Hills, CA) 
92651 (Laguna Beach, CA) 
63005 (Chesterfield, MO) 
20847 (Rockville, MD)
Retail Salesperson
33401 (Palm Beach, Florida) 
Retail Salesperson
33134 (Coral Gables, Miami) 
Retail Salesperson
90210 (Beverly Hills, CA) 
Retail Salesperson
92651 (Laguna Beach, CA) 
Retail Salesperson
63005 (Chesterfield, MO) 
Retail Salesperson
20847 (Rockville, MD)

I have to admit I was a little disappointed with the physician pay. I really thought that given the high profile physicians have, their pay would be significantly higher than the other two. However, this is not the case. Had I chosen a specialist doctor such as an oncologist or plastic surgeon, the salary would have been significantly higher.
On reflection, however, I felt that it would be “cheating” to do this. Added to which there are far fewer specialists than generalist such as physicians.

Assumptions about the data
Additionally, I have ignored any other type of cost variable such as housing or food. There may well be regional differences which would impact what a person can spend on a car, but their disposable income and those considerations are not included in this data analysis.

Now I have the data, how do I figure out the answer?

As with any analysis it is the construction of the dataset which takes the longest. The steps I need to perform are

1)     Filter all of the car data to only include cars from the years 2013-2015
2)     Find the average price for each car group by postcode
3)     Link the car group average price per postcode to the salary of the worker by postcode.
*Here I will assume that
a.     a physician will buy a premium car
b.     a nurse will buy a middle market
c.     a retail worker will buy an entry level car
4)     **Percentage cost =  Car price / (salary * 5)
5)     Produce a bar graph of percentage costs paid per worker and postcode

* Of course, some doctors will buy an entry level car and retail salesperson may fork out for a premium vehicle, but this exercise is only show the theoretical cost of a car to a worker.
** to simulate paying back the car over 5 years which is the current norm

By merging the data in Trifacta and then putting all this data into Tableau, I produced the following results
Retail Salesperson
Conclusive results
From all of the above comparisons, the Mid-Atlantic is the cheapest area to purchase a car irrespective of your job. For the entry level and mid-range cars, it seems that the Mid-West is the most expensive place to purchase your car if you work there.
However, the most interesting was the fact that the prestigious cars appear to be the most expensive in California and Florida, with the peculiar exception of the Mercedes in the Mid-West. This is counterintuitive to my original thinking as I believed that there was a much higher percentage of income spent on luxury cars in these locations and were most likely cheaper to purchase as more of these cars were sold in those regions.

Inconclusive results
What I originally set out to prove, namely that a higher percentage of people in South Florida and Southern California spend a higher percentage of their income on their automobiles, does not appear true when the data is analyzed.  

Possible explanations About Car Pricing
Given the higher wealth that is generally associated with southern coastal states, perhaps the margins for premium vehicles are higher, simply because they are more affordable.
However for the mid-level vehicles, it is possible that people value space and comfort above status and knowing this, the mid-level cars are more expensive.


Car loan length


Car prices & Car Stuff

Employment populations

Official website