Do what others are doing but just a little bit different. There's always a gripe that somebody has with a business or idea so make a twist on that to differentiate yourself and earn their business and eventually many others.
Learn from this quote of the day about the ultimate freedom:
"Quality of life is having the freedom to make choices that are not fear
based. Whether it’s the ability to choose the kinds of projects I want
to take on and can learn from, or the ability to take a month off to
travel. Freedom to choose is the ultimate luxury."
