There are tons of ways you can make money online. If you are someone who has tried making money
online, then you probably have heard of Google’s Adsense.
Many online marketers swear by Adsense, especially with
regards to its targeted ads and large base of advertisers. However, is Adsense
the “end all, be all” for making money online as a publisher? Of course not! There are other ways to reach
new audiences and increase your revenue. We are talking about content marketing
– especially with sizzling hot native content syndication which has been all
the rage as of lately.
To point out the differences between Adsense and other
content syndication platforms, we will compare Google’s advertising product
with an up and coming network called Revcontent.
Five items to consider:
1)
In terms of market share and reach, there is no
denying that Adsense has the upper hand – by a long shot. However, you can’t
discount content syndication platforms because their reach can be quite
impressive as well. For example, Revcontent manages to serve about 100 billion
recommendations per month which is really not something to scoff at.
2)
When it comes to approval, your Adsense
application can be really hard to get approved. It seems that Google just gets
stricter by the day. With content recommendation platforms like Revcontent, the
approval guidelines aren’t that strict and getting approved won’t require you
to jump several hoops. Although, this doesn’t imply that networks like Revcontent
doesn’t care about quality websites.
Basically, Revcontent has positioned itself to only work with the sites
it wants to work with. As a result,
widgets can be customized around the content of the site creating a better
experience for end users, the publisher, as well as advertisers.
3)
In many cases, Adsense will make visitors leave
your site! At this point, many people
are already fed up with ads, and for many of them, Adsense is one of those
platforms. Content recommendation
platforms don’t have this problem because the ads don’t look like ads. In general, networks like Revcontent are more
trustworthy because they display ads tailored to the user and offer a form of
engagement that Adsense falls short on.
4)
Another problem with Adsense is the minimum
payout which is currently at $100.00. This means that it will take you a while
before you can get your money, especially when you are only making about 1.00$
to 10.00$ per month for smaller sites. This is less of a problem with Revcontent
since the payout terms are more reasonable and favorable for publishers.
5)
Many people are not so thrilled with Google
Adsense’s support team. There are cases where replies to emails can take a few
days or even a week. And if you do receive a reply, it’s usually unclear and
vague. You won’t have to pull your hair out with Revcontent because publisher
and advertiser support is available round the clock and always happy to help!
There is no doubt there are many advantages to using Adsense
if you’re just getting started as a publisher and exploring ways to monetize
your traffic.. However, in case Adsense
doesn’t work out for you, or in the event you’ve outgrown their platform and
are looking for another option in the market, know that you have a solid choice
with content recommendation networks like Revcontent who are ready, willing,
and able to help you succeed and grow your revenue.
