There are tons of ways you can make money online. If you are someone who has tried making money online, then you probably have heard of Google’s Adsense.
Many online marketers swear by Adsense, especially with regards to its targeted ads and large base of advertisers. However, is Adsense the “end all, be all” for making money online as a publisher? Of course not! There are other ways to reach new audiences and increase your revenue. We are talking about content marketing – especially with sizzling hot native content syndication which has been all the rage as of lately.
To point out the differences between Adsense and other content syndication platforms, we will compare Google’s advertising product with an up and coming network called Revcontent.
Five items to consider:
1) In terms of market share and reach, there is no denying that Adsense has the upper hand – by a long shot. However, you can’t discount content syndication platforms because their reach can be quite impressive as well. For example, Revcontent manages to serve about 100 billion recommendations per month which is really not something to scoff at.
2) When it comes to approval, your Adsense application can be really hard to get approved. It seems that Google just gets stricter by the day. With content recommendation platforms like Revcontent, the approval guidelines aren’t that strict and getting approved won’t require you to jump several hoops. Although, this doesn’t imply that networks like Revcontent doesn’t care about quality websites. Basically, Revcontent has positioned itself to only work with the sites it wants to work with. As a result, widgets can be customized around the content of the site creating a better experience for end users, the publisher, as well as advertisers.
3) In many cases, Adsense will make visitors leave your site! At this point, many people are already fed up with ads, and for many of them, Adsense is one of those platforms. Content recommendation platforms don’t have this problem because the ads don’t look like ads. In general, networks like Revcontent are more trustworthy because they display ads tailored to the user and offer a form of engagement that Adsense falls short on.
4) Another problem with Adsense is the minimum payout which is currently at $100.00. This means that it will take you a while before you can get your money, especially when you are only making about 1.00$ to 10.00$ per month for smaller sites. This is less of a problem with Revcontent since the payout terms are more reasonable and favorable for publishers.
5) Many people are not so thrilled with Google Adsense’s support team. There are cases where replies to emails can take a few days or even a week. And if you do receive a reply, it’s usually unclear and vague. You won’t have to pull your hair out with Revcontent because publisher and advertiser support is available round the clock and always happy to help!
There is no doubt there are many advantages to using Adsense if you’re just getting started as a publisher and exploring ways to monetize your traffic.. However, in case Adsense doesn’t work out for you, or in the event you’ve outgrown their platform and are looking for another option in the market, know that you have a solid choice with content recommendation networks like Revcontent who are ready, willing, and able to help you succeed and grow your revenue.